Brand
Attachment
Method

Our approach to every project is based on brand attachment ©, the 4 step marketing methodology that we developed. Brand attachment goes back to the basics of animal and human biology and the importance of primal emotions that create and shape strong brand relationships.

1

visual attraction

Let’s look at the history of natural selection. Visual attraction is the first step in developing relationship and carrying on the species. Look at the animal world. For birds, it’s all about the presentation, which explains why many males are covered in striking and ornate plumage.

The same rule applies in consumer relationship with the brand. We have to come back to the basic biology, we are all visual animals driven by images. The rules of attraction drive our initial decisions, for better or worse. We will go deep to understand your consumer’s primary instincts and make sure that strategy and visuals will attract consumers to the brand like bees to honey.

We are all visual animals
driven by images

2

emotional trigger

Visual attractiveness is just a first step. To start mating for life we need more, we need to trigger emotions. Animals feel emotions, you would be surprised to know that horses feel shame and deer grieve. A surprising number of our humans reactions are also instinctive and primal. Emotions have deep evolutionary roots, are essential part of who we are and how we survive. Experiences of fear, grief, joy, happiness and affection are triggered instinctively.

A good campaign doesn’t rely on attractive visuals only. We will stimulate your consumers and awaken their deep and hidden emotions.

Emotions have deep
evolutionary roots

3

engaging reaction

Emotions drive behaviour, action equals reaction. The result of hormones released trigger physical responses. When you engage emotions your consumers will come back and hunt for more. Stimulate their senses, replicate emotions, give them freedom to act upon certain touch points and you will create engagement.

When you engage emotions
your consumers will come
back and hunt for more

4

brand attachment

All animals and humans are motivated by deep devotion. Lasting relationships are much more than what we see and feel at first. We require constant nurturing. But the line between nurturing and overwhelming is thin. Don’t overstimulate you consumers if you want their love. Love is demanding and with years you need to keep the spark alive. We will make your customers devoted to you and that is called brand attachment.

Love is demanding.
It needs constant
nurturing

Say hi

Spain

Democracia Street 5,
46120, Valencia, Spain
+34 603 618 054

Poland

Swiety Marcin 29/8
61-806 Poznan, Poland
+48 222 428 086

info@prezentology.com

Reach out

Contact us

Say hi

Spain

Democracia Street 5,
46120, Valencia, Spain
+34 603 618 054

Poland

Swiety Marcin 29/8
61-806 Poznan, Poland
+48 222 428 086

info@prezentology.com

Reach out

Contact us