Arrow MultiSolution Day Branding
International Tech event branding. Turkey, Poland and Russia
Arrow Electronics is an American Fortune 100 company headquartered in Colorado, that specializes in distribution of electronic components and computer products. Our task was to prepare the branding of the event that happened simultaneously in Moscow, Warsaw and Istanbul.
We designed a modern dotted pattern that represent the keywords “technology, innovation and networking” with the blue color from the company branding guidelines. These dots are interlaced creating a circled shape that morphs giving a feeling of movement. As the goal of the project was to encourage people to attend the event, we created the slogan “Join top exhibitors, speakers and meet the latest innovations”