Embedded World Trade Fair branding

Arrow´s branding and materials for Germany´s Embedded World trade fair

Arrow Electronics wanted to attract potential customers and strengthen their presence in ‘Embedded World 2020’ in Nüremberg, Germany. The message that the company wanted to deliver is that Arrow is actively driving the latest trends in technology, having the know-how not only as a distributor, but a go-to platform. The goal was to create a key visual that could convey that message.

Solution

We started with research about the Fair; its participants and the role of Arrow in it. As the potential audience was wide and diverse, we decided that the key visual had to be modern, straightforward and brief; reflecting Arrow’s message. Following brand guidelines and the concept of artificial intelligence, the key visual shows the relation between people and technology through the concept of artificial intelligence.

The key visual has a futuristic look, focusing on a nebula representing all the company services. It is designed to be adaptable for both online and offline platforms.

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Say hi

Spain

Democracia Street 5,
46120, Valencia, Spain
+34 603 618 054

Poland

Swiety Marcin 29/8
61-806 Poznan, Poland
+48 222 428 086

info@prezentology.com

Reach out

Contact us