Embedded World Trade Fair branding
Arrow´s branding and materials for Germany´s Embedded World trade fair
Arrow Electronics wanted to attract potential customers and strengthen their presence in ‘Embedded World 2020’ in Nüremberg, Germany. The message that the company wanted to deliver is that Arrow is actively driving the latest trends in technology, having the know-how not only as a distributor, but a go-to platform. The goal was to create a key visual that could convey that message.
We started with research about the Fair; its participants and the role of Arrow in it. As the potential audience was wide and diverse, we decided that the key visual had to be modern, straightforward and brief; reflecting Arrow’s message. Following brand guidelines and the concept of artificial intelligence, the key visual shows the relation between people and technology through the concept of artificial intelligence.
The key visual has a futuristic look, focusing on a nebula representing all the company services. It is designed to be adaptable for both online and offline platforms.