IMPRESS plastic-free technologies branding
European Union funded project for the development of sustainable new plastic-free bio-materials
The EU funded a project to unite 10 companies and organisations to work together and develop new technology processes that will lead to new fossil free materials. This 4 year project will be present at fairs, international technology events, scientific meetings and governmental organisations.
„Environment, Sustainability and Renewable“ are the main keywords that best describe this project. To respond to these keywords, we designed as logotype that resembles a leaf made out of 10 points representing the 10 organizations that take part in the project. Additionaly, the points are positioned one next to the other, as they were forming a circle, to portray the „circular economy“ message behind the project.
We created a slogan „A step into a fossil-free world“ that encompasses a company's mission and what it stands for.