Johnson & Johnson global product launch
Product explainer video production and launch materials
Depuy Synthes (part of Johnson & Johnson companies) wanted to inspire its global sales force and inform them about a new product launch – Acrion Saw Blade – used for joint reconstruction surgeries. The goal was to create a video teaser and other materials to show this technical product in a dynamic and engaging way.
Firstly we created a script of the video and the storyboard to visualize each scene. Lastly, we recorded a voiceover and the music. As the main benefit of the product is its shape, we decided to play with geometry by using animated lines and different shapes in the video to effectively convey the messages. Due to confidentiality agreement below you can see some parts od the video. The rest of print materials were designed to support the launch and inform the audience about other company products.