Lily & Mel
Plastic-free, sustainable DIY kits for children
Lily & Mel is a brand of educational DIY toys that encourage children to interact with nature through play. Their mission is to spread pro-ecological attitudes and the branding and global strategy needed to be aligned with the target audience.
To visualize the brand idea, we focused on two main strategic pillars: the connection with nature and children play. We created a color code to each product representing the actual contents of the kits. The educational and sustainable background of the kits are represented with leaf illustrations and shapes that are consistent throughout all the social media and offline channels. Each kit contains a detailed guide that contains hand drown illustrations to guide the kids trough the play.
Company website: www.lilyandmel.com