Medical brand identity
The new chain of ophthalmology clinics in Spain needed a brand identity, communication and print materials. The aim of the project, which was commissioned to us, was to create a visual identity of the company and a website that would represent the clinic in a professional and trustworthy manner. The client wanted a modern and innovative look.
The eye as the most recognizable icon of the ophthalmology, was reinterpreted by its basic form creating a clean logo inspired from eye shape and circle. The design is clean a modern with bold impactful appearance. The selection of the turquoise color differentiates the brand from the competition. This new tone of green blue is much more current and modern but at the same time instills confidence and trust.
Using the knowledge of UI / UX and knowing the latest trends, we have designed the main page and subpages with content. We proposed an interesting menu with industry iconography that attracts the recipient’s attention. Thoughtful use of the page’s mesh added to its professionalism and modernity. The implemented website meets the assumptions and full responsiveness ensures the comfort of browsing it on any device: phone, laptop or computer monitor.