Rowenta national product launch campaign

Multichannel launch campaign of a new air purifier

The aim was to create a key visual, slogan and comprehensive offline, in-shop and online campaign to launch a new Air Purifier country-wise. The campaign had to be engaging and consistent throughout.

Solution

We created a slogan “Every breath matters” for the product that was placed under TEFAL logo in the campaign elements to show the consumer that Rowenta is caring about air pollution and haze.

The OOH campaign included digital billboards that changed according to Realtime air pollution data from a governmental source.

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Spain

Democracia Street 5,
46120, Valencia, Spain
+34 603 618 054

Poland

Swiety Marcin 29/8
61-806 Poznan, Poland
+48 222 428 086

info@prezentology.com

Reach out

Contact us

Say hi

Spain

Democracia Street 5,
46120, Valencia, Spain
+34 603 618 054

Poland

Swiety Marcin 29/8
61-806 Poznan, Poland
+48 222 428 086

info@prezentology.com

Reach out

Contact us