Rowenta national product launch campaign
Multichannel launch campaign of a new air purifier
The aim was to create a key visual, slogan and comprehensive offline, in-shop and online campaign to launch a new Air Purifier country-wise. The campaign had to be engaging and consistent throughout.
We created a slogan “Every breath matters” for the product that was placed under TEFAL logo in the campaign elements to show the consumer that Rowenta is caring about air pollution and haze.
The OOH campaign included digital billboards that changed according to Realtime air pollution data from a governmental source.