Tefal seasonal campaigns
Seasonal in-shop campaigns
Preparation of key visual and POS materials concept for Tefal stainless steel cookware. The objective was to support the sale of Tefal cookware with a Money Back consumer promotion. The promotion was designed to be an additional stimulus and not the main message of the campaign.
We created a main slogan of the promotion that compares the choice of cookware to a choice of a partner in a relationship, it’s a choice for years. The key to long-term relationships is a good selection of a partner. One of the most important decisions and investments we make when furnishing a kitchen is the purchase of cookware. They are to serve for years. A good choice is essential because it will be a long relationship.